Framtider.net

”At The Daily Beast, that's meant taking advertising from the periphery of banners and mixing it more closely with content. The site runs "sponsored stories," such as a Paramount campaign that included a Q&A with The Curious Case of Benjamin Button actress Taraji P. Henson. Luxury brand Bottega Veneta ran "breakthrough" ads with product shots plopped in the middle of stories. This week, the site is launching its latest ad twist, a two-week push with British Airways that puts the headlines of the site's most recent posts inside a BA "New Arrivals" unit.”

Intressant tjänst som onekligen fungerar bättre än jag trodde.

”But Google has never really been about the Web as mall, or the user as consumer. And that's where the Google model and outlook (however they may have evolved) are markedly superior and more 'Net-native than Microsoft's.
While Microsoft engages with us as consumers, Google treats us as producers. Even their business models expose their differing biases. Google pays us for running its partners' ads on our blogs and podcast sites; Microsoft pays us to buy stuff from its partners.”

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