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”At The Daily Beast, that's meant taking advertising from the periphery of banners and mixing it more closely with content. The site runs "sponsored stories," such as a Paramount campaign that included a Q&A with The Curious Case of Benjamin Button actress Taraji P. Henson. Luxury brand Bottega Veneta ran "breakthrough" ads with product shots plopped in the middle of stories. This week, the site is launching its latest ad twist, a two-week push with British Airways that puts the headlines of the site's most recent posts inside a BA "New Arrivals" unit.”
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Intressant tjänst som onekligen fungerar bättre än jag trodde.
links for 2009-06-08
måndag, 8 juni, 2009 -
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